Archive for category Mass Media
Mass Communication – Top Colleges
Posted by in Mass Media on August 2, 2011
Mass communication as the term implies is used for relaying information through the use of mass media to a large section of the society. Various mediums involved in this process are newspapers, radio, television, and film. In today’s fast pace world, large changes happen in fraction of seconds and to update the common public with such changes, there are televisions and newspapers that provide the news on daily basis. Therefore, it is very important to have such mediums through one can keep pace with the happenings around oneself.
With the demand for updating the world with the news in one’s country and abroad, there is also a demand for people to carry out this function, thus opening a wide career option for the youth. With the growing popularity of mass media, a lot of students prefer taking it up as a career option. Irrespective of the academic backgrounds, students can take this up as an option. It is one of the career options where the intelligence quotient need not be high. Confidence and Personality are the key words in this field. In India there are numerous colleges that provide courses for mass communication, where students are worked upon their personality, skills, competence and leadership qualities. Once these qualities are identified they are divided into sub – groups, where they can choose their own subjects and area of specialization.
Following are various career options available for students of mass communication:
* TV anchoring
* Cartoonist
* Editing
* Documentary film making
* Disk jockeying
* Publishing
* Photo journalism
* Voice over artist
* Media planning
* Event manager
* Cinematography
* Broadcast engineering
* Modeling
* Art direction
* Print media Read the rest of this entry »
Role of Content in Mass Media
Posted by in Mass Media on August 2, 2011
The content of mass media is influenced by the socialization and attitude of the media workers: the manner in which the content of the media is selected or rejected and also processes vary from media to media but at operational levels it is more or less an individual decision for Johnson Bros. this decision of acceptance or rejection of an item and the manner in which the content is presented depends upon the training, attitude, opinion, bias, etc. of the media person who is involved in the process.
Experiments have shown that same information given to different sub-editor leads to wide variety of news reports for china trade. Similarly different reporters witnessing the same event reported differently. Sociological research reveals that individual characteristics of the media person play an important role in deciding the analyzing content.
Content is influenced by media organization routines: every media organization has its own work critics and cultural environment. Each news organization has its own style book and this influences the presentation of the content. A traditional newspaper will cover events up to late evening only. But a more dynamic newspaper can even take up events that happened late in night. The editorial policies or the content policies of the media organization also influence the content a great deal.
Content is influenced by social institutional and forces: media organization does not function in isolation. They are the sub-system of the social, political and economic system of the society. The broad systems are bound to influence the sun-system and hence the content of the media is also determined by the priorities of the social- economic values of the society. According to the cultural ratification theory of the media affect the content should be such that it helps to maintain the status qua. In other words, nothing goes in media, which is drastically challenging or revolutionary to the existing structure and function of the society. The content of the media helps to maintain the status qua. Read the rest of this entry »