Archive for category Mass Media
How to Select a Good Mass Media College
Posted by in Mass Media on August 2, 2011
Finding a good mass media college ahead of time can prevent one from last minute panics and apprehensions. All would agree that with the arrival of internet, the job of finding the right mass media college has not remained tough as it was earlier. As there are many accredited mass media colleges, one has to direct the search on the basis of some preferences such as location, affordability and the overall repute of the college. One can also search for the right mass media college by choosing the course that one is looking to go in for.
Checklist that can help you find the right institute
Those who want to get admission into a recognized college can make use of following mentioned choices to make the selection process easy.
(1) One can find the college that has been certified by the council or the education bodies that deal with mass communication and journalism.
(2) Are the courses contents provided by the college dealing with the analysis of the media or are they also offering education about the overall working of the media? One should pick that college whose course contents are making the students able to work for various media sectors.
(3) One can also see if the college is providing the students with practical knowledge such as making them equipped with the usage of cameras, computers and other equipments used by the journalists.
(4) The candidates can select the institute that believes in training and takes the students to the real media hubs such as newspapers, TV stations and radio stations for knowing what is covered under mass media. Read the rest of this entry »
The Effects of Mass Media on the Development of the Children
Posted by in Mass Media on August 2, 2011
The mass media, particularly television, influence childhood development by providing opportunities for modeling and information-seeking outside family and school. Americans in all age groups tend to spend more time watching television than any activity other than sleeping. The average American child has been estimated to watch over 20,000 television commercials per year in addition to the commercial programming interspersed between them. In 2000, children two to five years old watched 40 hours of television per week and children six to eleven years old watched 50-60 hours per week. Thus the messages that television conveys not only represents the culture in which they appear but are also a large part of it.
Stereotypical behavior by females and males characterizes both children’s and adult’s programming, as well as commercials. For example, a study of Saturday morning children’s programs found that 68% of the major characters were male and that male characters engaged in more activity than female characters. Boys thereby had the greater opportunity to imitate same-sex models than girls. Also, the sexes tended to appear in different roles. Females were more often presented in relationships with others such as family or friends, while males were more often portrayed in roles independent of others or at work. In commercials, males were presented as more knowledgeable and females as more bewildered. Here we see the familiar pattern of males seeming more important, deserving of more attention, and more in command of themselves and the situation. Not surprisingly, both children and adults who watch more television tend to be more aware of gender stereotypes, see themselves in more stereotypical terms and hold more traditional attitudes toward men’s and women’s roles.
Magazine advertising has conveyed similar messages. Until recently, ads rarely showed women in working roles and never showed them as executives or professional. Several stereotypes of women’s roles occurred regularly
a. Women’s place as in the home
b. Women as not making important decisions
c. Women as dependent and in need of men’s protection
d. Men regarding women as sex objects, not as people. Read the rest of this entry »